Hugo is an ordinary man, an honest worker and a devoted father of a teenage son, Chema, whom he has had to raise alone after the death of his wife.
In the midst of the mid-life crisis, and after losing his job, his world turns upside down as he gives in to the pressures of his sister-in-law Gloria and takes the job she offers him at a dating agency. His role is simple: to become the ideal man for those women who are looking for their better half. Under false identities and various disguises he will have to interpret different male personalities. And all of this in accordance with a strict business strategy: to make your partners fall in love until they fall out of love. MAcarena Gomez plays Ana Maria, one of those women who falls in love with you.